PK – Marketing club
“Dimag Ki Batti Jalathe raho”
To provide the knowledge, skills, and enhancement needed to become leaders in the field of marketing and to develop and prepare students for marketing careers.
To ensure a better understanding of marketing concepts through practical implementation of theoretical concepts and to help students to share marketing knowledge and boost peer-to-peer learning among students.
PPT Presentations by Students on trending topics like CEM “Customer Experience Management” in the retail sector a new addition of CRM Customer Relationship Management, Celebrity Endorsements, TRP (Television Rating Point) etc., helps students to educate and update on recent marketing concepts.
To test the student’s knowledge on brand awareness and brand recall, different rounds were conducted like identification of brands, logos, punch lines etc. The activity encourages the student’s correct Spontaneous recall to elicit a brand name from memory when prompted by a product category.
Advertising jingles are musical techniques used to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics. Students of the club have performed a dance on advertisement jingles and participants were tested on their memory levels.
This activity was on celebrity endorsements in relation to their products, identification with celebrity picture, which helps students to remove celebrity parity.
SPOOF of TV shows: Creating spoof advertisements are a fun exercise to test both critical analysis and creative expression skills of students. The goal is to reconstruct an ad, or a TV reality show delivering a more truthful or constructive message through altered images, words, or visual techniques.